Webinar: How to Move from a Powder-Coated Finish to a High-Performance Powder-Coated Finish

Date: September 21, 2021

Event Link:


Webinar Time: 1:00PM | Central Time (US & Canada)

About This Webinar

The idea of powder coating has been around for decades, and through these years, many things have changed and innovations have become available. This webinar is about sharing new ideas on how to take your powder-coating finish to a new level, looking at what you are doing today, and elevating it with new ideas, technology, and innovative ways to step up from a powder coating to a high-performance powder-coated finish. In this presentation, Steve will take you through an analysis of how to review what you are doing today and what things to consider as you amp up your coating. He will do a deep dive into the most important things to manage, measure, and consider changing to evaluate your coating, adding high-performance protection to the finished product. Regardless if you are new to powder coating or a seasoned veteran, you won’t want to miss this as it’s sure to bring new ideas to your process.


Steve Houston, Vice President and Business Director
For more than 35 years, Steve Houston has managed large sales organizations, technical support teams, and research and development groups—and has years of experience as a speaker and trainer for powder coatings.

Steve served as DuPont’s marketing and sales excellence leader for the coatings and color technologies platform as well as global marketing director for the industrial coatings division. He served as the executive director for The Powder Coatings Institute, then vice president of sales, marketing, and business expansion for the powder division of RPM. Currently, Steve is the vice president and business director at Vitracoat, an independent powder supplier to the western hemisphere.