Vitracoat Inc. Appoints Steve Houston as President of Vitracoat Powder Coatings
05/20/2024
Vitracoat Inc. is pleased to announce the appointment of Steve Houston as President, responsible for overseeing operations in the USA and Canada. Since joining Vitracoat in 2018, Steve has held various leadership roles, most recently serving as Vice President, Business Director. Under his leadership, Vitracoat has achieved unprecedented growth in its markets. He spearheaded the opening of the Innovation Research Center in Houston, Texas, enhancing product development and performance, and led the design, construction, and expansion of a state-of-the-art production facility in Houston. Steve has also built an industry-leading team in the United States. In his new role, he will continue to drive Vitracoat’s success and innovation.
Steve has managed large sales organizations, technical support teams, and research and development groups. He has extensive experience as a speaker and trainer for powder coatings. Steve previously served as DuPont’s Marketing and Sales Excellence Leader for the Coatings and Color Technologies Platform, and as Global Marketing Director for the Industrial Coatings Division. He also held the position of Vice President of Sales, Marketing, and Business Expansion for the powder division of RPM.